Categories
Sales & Business Relationships

The Most Important Thing You Can Do to Build Relationships

I was having a conversation with my friend a few weeks ago and we were talking about how everyone is different with the way they sell their services. I mentioned to him that not everyone is the same and everyone has their own process. But one thing is for sure, clients and customers can see right through bullshit.

 

Of course they agreed with me. But it got me thinking about this subject some more. I started thinking about the process of building relationships and how selling is exactly that, building relationships.

Categories
Business Sales & Business Relationships

The Key to Making Sales Easy

How many years of sales experience does one person have? The answer is…their whole life.

A lot of people think sales is a hard thing, but believe it or not, we’ve all done it since we were kids. Do you ever remember trying to convince your parents to buy that toy you desperately wanted or needed? “Mom, but it has all these new features!” Do you ever remember trying to convince your brother or sister what to do with their Christmas money? “Timmy, you could get this game and we both can play it!” I’m sure you can recall your own memories. No matter what anybody tells you, you can do sales.

Categories
Sales & Business Relationships

How to Build Quality Relationship Capital

A few months ago I had a tough call with one of my clients to discuss some issues that happened over a project. They just so happened to bring up a past project, a project that was a success but did have some hiccups. Since this new project was related to that past project, all of those hiccups came back to haunt me. The Client was upset and was threatening to not renew another contract.

Having a client who dwells on past wrong doings and issues can really hinder business relationships. Some other agencies would probably want to investigate an exit strategy with this type of client. Who wants to work with someone who brings up the past. But if you can take a little time and listen before you start pointing fingers, you can really turn the conversation into a positive one and strengthen your relationship capital.