I was having a conversation with my friend a few weeks ago and we were talking about how everyone is different with the way they sell their services. I mentioned to him that not everyone is the same and everyone has their own process. But one thing is for sure, clients and customers can see right through bullshit.
Of course they agreed with me. But it got me thinking about this subject some more. I started thinking about the process of building relationships and how selling is exactly that, building relationships.