I think the reason I love UX and started Lift UX was because I loved predicting the future, and using data and user interactions to make well informed decisions. It felt like we were avoiding circumstances that were inevitable when you design something a certain way.

It was our job to prepare for what the user could do, not what they will do. And to design an interface and system that could not only help them with their desired task, but to bring delight to everything else around it. That is design, that, is UX.

I’m going to take some time over the next few months to think about the future, and how user experience impacts our lives. It’s a passion of mine and I think it could be a great way to hypothesize about design and technology in general.